Project: Icons, User Interface Design
Role: Visual/UI Design

For this project I was asked to rethink the current Amazon shopping experience (on tablet devices), from the overall look and feel to the functionality and user experience.

I started by creating a custom icon set and completely new UI for the Shop by Department menu. 

I also designed a new top level navigation menu, by reducing down the Amazon logo to just the "A" with arrow. This opened up space for the search menu and additional nav icons, but also served as a design element, which is repeated throughout the UI.

Lastly, I introduced additional colors to the palette. The blue and green background not only compliments the orange accent color but also reflect the colors of the pacific ocean, which was a nod to the Seattle based location.